ABOUT
Hi! I’m Sublaxmi — thanks for stopping by. 🙂
I’m a global marketing strategist with 8+ years of shaping campaigns, customer journeys, and brand stories across industries and continents. I’ve worked with teams at Meta, Accenture, Draeger, UPL, and a range of fast-growing brands building their presence in competitive markets.
By day, I’m deep into data, psychology, and structured execution. By night… I’m usually sketching ideas, analysing people (in a non-creepy way), or tinkering with little marketing experiments that shouldn’t work but somehow do.
My path has been anything but linear — and I like it that way.
I started in Pharmacy, moved into an MBA in Marketing, sharpened my craft with a Digital Marketing Diploma from the University of Toronto, and then — because life is really about understanding value and decisions — pursued a Master’s in Financial Management too.
A little unusual, very intentional, and a huge part of why I bring a multidimensional lens to every project I touch.
At the core of it all, my philosophy is simple:
understand people → then build for them.
Everything else is tools, channels, and timing.
A few fun highlights about me:
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I love turning messy customer journeys into clean, intuitive flows.
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I’ve lived, worked, and collaborated across borders — global audiences are my comfort zone.
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I think like an analyst, build like a marketer, and write like a storyteller.
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I’m always working on side projects — art, travel notes, marketing playbooks, and whatever sparks my curiosity.
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If there’s a spreadsheet, dashboard, or behavioural insight involved… I’m already excited.
Welcome to my corner of the internet. ✨
I'm a marketer who paints, travels, observes people, and studies culture.
I build stories that connect.
Certifications
Key Skills
Marketing Strategy
Designing insight-led growth plans built for scale.
GTM & Revenue Strategy
Funnel Optimization
Growth & Demand Campaigns
CRM, Segmentation & Analytics
Digital Marketing
Executing full-funnel campaigns powered by data intelligence.
Meta, Google, LinkedIn Ads
Performance & Attribution Analysis
Marketing Automation
Lifecycle Journeys
Creative Direction
Crafting brand stories that connect and inspire.
Visual Storytelling
Brand Identity & Messaging
Creative Tools
Creative & Campaign Development
Tools
Using modern platforms to optimize workflows and results.
Dynamics 365, Salesforce, HubSpot
SAP, Navision, SQL, Power BI
Asana, Trello, Workfront
Canva, Adobe suite
Brand Strategy
Positioning, audience mapping, messaging architecture, and storytelling frameworks that help your brand stand out and scale.
Digital & Social Marketing
Campaign planning, performance optimization, CRM workflows, and platform-specific content that drives engagement and action.
Creative Direction & Content
Visual concepts, copywriting, campaign narratives, and creative assets that bring your brand personality to life.
Data & Insights
Dashboards, reporting, user behavior insights, and data-driven recommendations that help you make smarter, faster decisions.
TESTIMONIALS
Sublaxmi is an extremely diligent, hard-working, and astute sales professional. She is highly self-motivated and a quick learner.
she has the ability to cultivate a "trusted adviser" type of relationship with her clients.
Sublaxmi would be an asset to any organisation that she chooses to work with.
Sublaxmi is a career diven young woman who has clear goals. She has confidence in herself and her capabilities in achieving her goals.
I take great pride in the fact that she proved the naysayers wrong and has delivered over and above expectations.
She is service - focused and has hard working attitude"
She can maintain an efficient, organized and productive work environment.
She has a knack of problem solving and work well independently and with little oversight.
She is analytical, motivated and has a great conflict resolution skill.
I congratulate her for this role and wish her luck for bright and successful career.
Sublaxmi is a well connected professional that always takes the time to support anyone in her network. She has a very impressive background and profile and I recommend Sublaxmi as a expert to connect with and consider for anything appropriate.
Clever, enthusiastic and intelligent. Sublaxmi has an incredible caliber to excel in any task she undertakes. I knew her for around 2 years. she was an excellent student with good potential in extracurricular activities. She had scored highest mark in my subject, Pharmaceutical Chemistry several times. I am 100% sure she will shine in all her future professional endeavor.
Sublaxmi, I remember the name as a top performing sales team member at ReeLabs.
Sublaxmi is dynamic and outgoing. She doesn't take no for an answer and has her way with the customers. She has amazing closing skills and persistence makes her different from the rest.
I wish her good luck while she continues to succeed professionally and grow personally.
Sublaxmi is excellent in handling customers and understanding client needs. Her selling skills are something that is highly sought in the retail industry. She is also adept in running an outlet like a profit centre and concentrates equally on people and processes to ensure consistent target achievement.
I share that Sublaxmi Gupta is very intelligent, hardworking and a team worker. She has good knowledge of Forex and Trade Finance, International Trade business. I wish her all the best in her assignments. She is an asset to the organisation. Best Wishes
Get in Touch
Let’s collaborate, brainstorm or build something meaningful together.
Reach out with questions, opportunities, or ideas — I’d love to hear from you.