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The Person Behind the Pixels
I’m Sublaxmi — a Toronto-based marketing strategist passionate about category growth, demand creation, and building revenue pipelines that actually move.
I blend analytics, brand, and creative storytelling to understand how marketing influences every stage of the funnel — from awareness to conversion to long-term retention. Transforming insights into scalable, revenue-driving programs is where I thrive.
Data grounds me, creativity fuels me, and growth keeps me curious. Whether it’s a campaign, a narrative, or a category, I love building things that move people — and move numbers.
Origins
Rooted in Mumbai. Growing in Toronto.
Shaped by art, sport, curiosity — and now building a life powered by culture, courage, and creativity.
Motivation
Driven by curiosity, growth & meaningful work.
Autonomy to build, mastery to improve, purpose to create impact.
Goals
I chase experiences, not things.
Time is the rarest currency — people and memories are the best return on investment.
Fun
Where there’s adventure, you’ll find me.
Swimming, skiing, diving, painting, traveling — experiences shape me more than possessions ever will.
Learning
Always evolving. Always curious.
Marketing, AI, psychology, design, real estate — learning is my north star.
With 8+ years crafting campaigns for brands like Meta, Accenture, UPL, and Draeger, I blend strategy, data, and creativity to drive real impact.
I specialize in visual storytelling and brand building — turning ideas into experiences that connect.
If you’re looking to create something bold, meaningful, and unforgettable — let’s build it together.
PROFESSIONAL STORY
I’ve built experience across:
• CRM & lifecycle strategy
• Digital & performance marketing
• Growth experimentation
• Category & merchandising insights
• Brand messaging
• Analytics & funnel intelligence
• Product & GTM planning
• Campaign execution & operations
Across 8+ years, I’ve worked within both enterprise organizations and high-growth teams — giving me a full view of how strategy, creativity, and execution come together to drive results.
My philosophy is simple:
Understand the customer. Build for impact. Simplify the path.
Career Timeline
2025 — Flame-Tamer | Go-To-Market Strategist
Building GTM systems, content programs, customer motions, and lifecycle journeys.
2024 — Accenture (Meta) | Marketing Expert
Led paid social optimization, campaign strategy, scaled insights, and market research.
2021–2023 — Draeger | Go-To-Market Strategist
Managed GTM campaigns, CRM, product storytelling, analytics, and sales enablement.
2019–2021 — UPL Limited | Product Strategy & Marketing
Drove market research, segmentation, field insights, and product positioning.
2013–2017 — CATKing, Kaya, Chrysal, ReeLabs | Early Marketing Foundation
Hands-on experience in brand building, acquisition, funnels, CRM, and integrated marketing.
Brand Strategy
Positioning, audience mapping, messaging architecture, and storytelling frameworks that help your brand stand out and scale.
Digital & Social Marketing
Campaign planning, performance optimization, CRM workflows, and platform-specific content that drives engagement and action.
Creative Direction & Content
Visual concepts, copywriting, campaign narratives, and creative assets that bring your brand personality to life.
Data & Insights
Dashboards, reporting, user behavior insights, and data-driven recommendations that help you make smarter, faster decisions.
What Fuels Me
My work is powered by a dual energy: the colour of creativity and the clarity of data.
One sparks imagination; the other brings structure and meaning.
Travel, art, culture — they feed my curiosity. Analytics, insights, behaviour — they ground my decisions.
Everything I create comes from this balance of heart and logic.
Podcasts & Reads
Curated ideas from thinkers, creators, and researchers — they shape how I work, decide, and lead.
Vibrant Artistic Expressions
Art has always been my way of seeing the world — through colour, emotion, and imagination. Every piece I paint carries a story, shaped by the belief that creativity can create change.
I’ve sold my paintings over the years and used the proceeds to support orphanages and child education — a cause close to my heart. My hope is to grow this impact even further someday.
Guiding Principles
I’m driven by integrity, creativity, collaboration, and continuous growth. Since childhood, academics, art, curiosity, and constant learning have shaped my foundation. I believe in learning and iterating — just like AI does these days :P.
For me, people are everything. I love meeting, listening, and collaborating because great ideas are built together. Adventure and sports have also shaped me deeply, keeping me grounded, disciplined, and mentally and physically strong.
Sports build your strength; adventure teaches you how to use it.
Wanderer at Heart, Storyteller by Nature
Travel is where I feel most alive — every place, a story waiting to be understood.
My photos are memories I carry with me, tiny windows into moments that shaped me.
I read about the history, culture, geography, even the economics of every destination — because understanding a place makes it unforgettable.
I love colours, people, traditions, and of course, food — my palette is as curious as I am.
To me, travel is learning, feeling, and celebrating the beautiful diversity of our world.
