A Little About Me
Hi! I’m Sublaxmi — thanks for stopping by. 🙂
I’m a growth and marketing strategist with 10+ years of experience shaping campaigns, customer journeys, and brand stories across industries. My journey spans Uber Eats, Accenture's Meta program, Dräger, UPL, and growing brands — blending data, creativity, and strategy to drive meaningful growth.
By day, I’m immersed in consumer psychology, data, and marketing. By night… I’m usually painting, observing human behaviour (in a non-creepy way!), or experimenting with unconventional ideas.
My path has been anything but linear — and I like it that way.
From Pharmacy to Marketing, Digital Strategy, and Financial Management, every chapter has shaped my multidimensional approach to solving problems.
My philosophy? Understand people → simplify complexity → create meaningful impact.
A few fun highlights about me:
-
I love turning messy customer journeys into clean, intuitive flows.
-
I’ve lived, worked, and collaborated across borders — global audiences are my comfort zone.
-
I think like an analyst, build like a marketer, and write like a storyteller.
-
I’m always working on side projects — art, travel notes, marketing playbooks, and whatever sparks my curiosity.
-
If there’s a spreadsheet, dashboard, or behavioural insight involved… I’m already excited.
Welcome to my corner of the internet. ✨
I'm a marketer who paints, travels, observes people, and studies culture.
I build stories that connect.
Certifications
Key Skills
Growth & Marketing Strategy
Building insight-led strategies for measurable growth.
GTM Strategy
Funnel Optimization
Demand Generation
Customer Acquisition
CRM & Lifecycle Marketing
Creating personalized journeys that engage & retain customers.
CRM Strategy
Segmentation
Marketing Automation
Lifecycle Journeys
Digital & Creative Marketing
Combining storytelling and performance to drive results.
Meta & Google Ads
Campaign Development
Brand Messaging
Creative Strategy
Data, Analytics & Tools
Turning customer data into actionable marketing decisions.
Dynamics 365, Salesforce, HubSpot
SAP, Navision, SQL, Power BI
Canva, Adobe suite, Figma
Growth & Brand Strategy
Positioning, audience insights, go-to-market planning, and growth strategies.
Digital & Performance Marketing
Multichannel campaigns, paid media, experimentation, and performance optimization.
CRM & Lifecycle Marketing
Customer segmentation, personalized journeys, marketing automation, and retention.
Data & Marketing Analytics
Dashboards, campaign measurement, customer insights, and actionable recommendations.
TESTIMONIALS
Sublaxmi is an extremely diligent, hard-working, and astute sales professional. She is highly self-motivated and a quick learner.
she has the ability to cultivate a "trusted adviser" type of relationship with her clients.
Sublaxmi would be an asset to any organisation that she chooses to work with.
Sublaxmi is a career diven young woman who has clear goals. She has confidence in herself and her capabilities in achieving her goals.
I take great pride in the fact that she proved the naysayers wrong and has delivered over and above expectations.
She is service - focused and has hard working attitude"
She can maintain an efficient, organized and productive work environment.
She has a knack of problem solving and work well independently and with little oversight.
She is analytical, motivated and has a great conflict resolution skill.
I congratulate her for this role and wish her luck for bright and successful career.
Sublaxmi is a well connected professional that always takes the time to support anyone in her network. She has a very impressive background and profile and I recommend Sublaxmi as a expert to connect with and consider for anything appropriate.
Clever, enthusiastic and intelligent. Sublaxmi has an incredible caliber to excel in any task she undertakes. I knew her for around 2 years. she was an excellent student with good potential in extracurricular activities. She had scored highest mark in my subject, Pharmaceutical Chemistry several times. I am 100% sure she will shine in all her future professional endeavor.
Sublaxmi, I remember the name as a top performing sales team member at ReeLabs.
Sublaxmi is dynamic and outgoing. She doesn't take no for an answer and has her way with the customers. She has amazing closing skills and persistence makes her different from the rest.
I wish her good luck while she continues to succeed professionally and grow personally.
Sublaxmi is excellent in handling customers and understanding client needs. Her selling skills are something that is highly sought in the retail industry. She is also adept in running an outlet like a profit centre and concentrates equally on people and processes to ensure consistent target achievement.
I share that Sublaxmi Gupta is very intelligent, hardworking and a team worker. She has good knowledge of Forex and Trade Finance, International Trade business. I wish her all the best in her assignments. She is an asset to the organisation. Best Wishes
Get in Touch
Let’s collaborate, brainstorm or build something meaningful together.
Reach out with questions, opportunities, or ideas — I’d love to hear from you.