Scaled Insights & Market Intelligence Program

⭐ Description

Developed a structured insights program that transformed platform data into clear, actionable intelligence. Weekly insight packs summarized auction fluctuations, creative and behavioral trends, competitive signals, and seasonal demand patterns. These reports helped advertisers plan more strategically, reduce uncertainty, and optimize with greater confidence.

⭐ Strategic Impact

Many SMB advertisers were running campaigns without understanding the why behind changes in performance. Auction volatility, seasonal spikes, creative fatigue, and shifting user behaviors were affecting outcomes — yet advertisers lacked the contextual intelligence to respond effectively.

To solve this, I built a weekly insights engine that distilled large volumes of platform data into practical guidance. I analyzed CPM/CTR shifts, creative fatigue indicators, category-specific trends, competitive pressure, and broader ecosystem changes. Each insight pack was structured into simple narratives advertisers could immediately apply to budgeting, targeting, and creative decisions.

Beyond delivering insights, I also taught advertisers how to become data-independent.
I trained them on:

How to download and read performance reports directly from Ads Manager

How to build customized dashboards for funnel visibility

How to track trends over time rather than reacting to single-day fluctuations

How to interpret metrics in context (auction competition, creative decay, audience saturation, etc.)

This empowered advertisers to shift from reactive, guess-based optimization to proactive, insight-driven decision-making. They learned how to identify patterns, anticipate challenges, and adapt strategies based on both my weekly insights and their own dashboards.

The result: stronger forecasting accuracy, smarter budget allocation, and more confident, self-sufficient advertisers who could make strategic decisions backed by data — not intuition.