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Paid Social Performance Optimization Engine
Performance Optimization / Paid Media
Performance Optimization / Paid Media — Enhancing campaign efficiency, signal quality, and ROI through data-driven ad optimization.
⭐ Description
Optimized paid social performance for 120+ SMB advertisers, primarily in professional services and e-commerce. Many accounts were underperforming due to misaligned objectives, weak funnel setup, or non-optimized targeting. By restructuring campaigns, refining creatives, and aligning objectives to funnel stages (Awareness → Consideration → Conversion), performance significantly improved across Meta platforms.
⭐ Strategic Impact
A great example came from an HVAC company in Florida—a strong local business that wasn’t seeing results despite healthy demand. Their entire budget was going into Awareness campaigns, meaning they were reaching people but never guiding them toward taking action.
Once I reviewed their setup, the issue was clear: the funnel didn’t match the business goal.
I shifted their strategy from Awareness to a Lead Generation objective, rebuilt audiences based on real intent, and retargeted users within a precise geographic radius. I also created a 1% lookalike audience from their best customers and refined their creatives with a clearer call-to-action, service-focused messaging, and more relevant placements.
Almost immediately, the quality and volume of leads improved. Their conversion rate jumped by 20–25%, and for the first time, their spend was fueling the right funnel stage—bringing them the right people, at the right time, with the right message.