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Strategic Reporting & Cross-Functional Collaboration
Reporting / Strategy Alignment
Built reporting systems that turned raw performance data into actionable strategic insights while aligning cross-functional teams for cohesive execution.
⭐ Description
Developed a streamlined reporting and insights framework that helped advertisers understand why campaigns performed the way they did—not just what the numbers showed. Translated complex data into clear narratives that highlighted key drivers, inefficiencies, and strategic opportunities.
Partnered closely with Meta’s creative team, technical team, analytics specialists, and customer support teams to ensure all insights were grounded in platform behavior, signal quality, creative impact, and advertiser context. This cross-functional alignment enabled better timing on creative rollouts, stronger measurement accuracy, and more synchronized promotional planning.
The reporting system became a strategic decision-making engine—guiding advertisers toward higher-impact optimizations, reducing confusion, and improving long-term performance cohesion.
⭐ Strategic Impact
Built reporting templates and dashboards that connected data, insights, and recommendations in a simple, actionable format.
Improved cross-team alignment between creative, technical, analytics, and support teams, ensuring advertisers received unified guidance.
Helped advertisers understand root causes of performance shifts, improving their ability to make informed strategic decisions.
Increased client satisfaction by creating transparency, reducing ambiguity, and strengthening campaign planning and execution accuracy.