Chrysal Technosyst — EdTech Visibility, Branding & Conversion Engine

⭐ Problem

VideoTrack lacked visibility, proper storytelling, funnel strategy, and standardized creative identity.

⭐ Insight

✦ Students respond to credibility + clarity
✦ University partnerships accelerate trust
✦ Visual identity must be consistent
✦ Email journeys drive conversions in EdTech

⭐ Strategy

✦ University outreach
✦ Email conversions via Mailchimp
✦ Collateral system & Adobe-led design
✦ CRM engagement
✦ Intern training + process frameworks

⭐ Execution

✦ University partnerships → +40% visibility
✦ Segmented email journeys → +25% conversions
✦ Built brochures, decks, brand templates
✦ Designed digital assets using Adobe Suite
✦ Managed CRM for 100,000+ leads
✦ Trained 6 interns; built SOPs

⭐ Impact

✦ Higher-quality leads
✦ Stronger brand identity
✦ More efficient marketing operations