CATKing — Digital Growth, Brand Identity & Management of 100+ Interns

⭐ Problem

CATKing needed consistent SEO, unified branding, stronger content systems, and scalable execution.

⭐ Insight

✦ SEO + SMM consistency drives top-of-funnel
✦ Brand manual needed to align 100+ creators
✦ ERP workflows were inefficient
✦ Interns required structured training

⭐ Strategy

✦ SEO & SMM growth plan
✦ Brand manual creation
✦ Content system & course development
✦ Internship program training
✦ ERP optimization

⭐ Execution

✦ 25% traffic increase via SEO + SMM
✦ Built Brand Manual (fonts, colors, tone)
✦ Managed and trained 100 interns
✦ Created bridge courses + voiceovers via ActivePresenter
✦ Improved ERP workflows & onboarding

⭐ Impact

✦ 30% revenue uplift
✦ Strong, unified brand identity
✦ Scalable content engine
✦ Smooth operational workflows