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Brand Manual Creation & Identity Alignment
Brand Strategy / Identity Systems
Built the official CATKing Brand Manual, defining tone, visuals, messaging, and identity systems for consistent brand expression.
⭐ Description
Developed CATKing’s first comprehensive Brand Manual, documenting the brand’s story, mission, communication philosophy, and visual identity system. Standardized tone of voice, color palettes, typography, icon styles, and cross-platform communication rules to unify how the brand showed up across digital and offline channels.
The manual also included detailed guidelines for academic content, motivational posts, student communication style, and platform-specific adaptations—ensuring that every creator, intern, or educator communicated with the same clarity and personality.
✨ Crafted CATKing’s brand story, personality pillars, and communication style.
✨ Defined brand colors, fonts, layouts, and visual treatment rules.
✨ Standardized messaging frameworks for YouTube, social media, blogs, ads, and student communication.
✨ Strengthened recall and consistency across marketing teams and 100+ interns.
