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Social Content & Multi-Platform Campaign Execution
Content Marketing / Social Media Strategy
Built and managed cross-platform content systems that strengthened brand voice and increased visibility across student communities.
⭐ Description
Created and executed multi-platform content strategies for CAT, MBA prep, GDPI, and exam-related audiences. Managed a structured content calendar across YouTube, LinkedIn, Instagram, and the CATKing blog, ensuring consistent messaging and optimized posting rhythms.
Produced engaging academic, motivational, and informational content—ranging from short-form posts to long-form videos—tailored for aspirants at different stages of preparation. Coordinated promotions, live sessions, and event-driven campaigns to boost audience interaction and channel growth.
✨ Developed and managed weekly and monthly content calendars across 4 platforms.
✨ Increased engagement by aligning content with exam cycles, trends, and student pain points.
✨ Supported digital events, live workshops, and promotional campaigns with cohesive messaging.
✨ Strengthened CATKing’s brand voice across multiple channels.