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Tender, Pricing & Stock Intelligence Program
Market Intelligence / Commercial Strategy
Delivered pricing, stock, and tender intelligence that shaped GTM strategy, margin decisions, and commercial planning.
Description
Built a centralized intelligence system integrating tender tracking, pricing analytics, and stock insights to support Dräger’s commercial decision-making. Used PriceFx for margin modeling and competitive benchmarking, and managed the Tender Tracker tool to monitor upcoming bids, qualification needs, technical requirements, and pricing trends.
Developed market intelligence reports—including demand forecasts, pricing landscapes, category SWOTs, PESTLE analyses, and competitive studies (e.g., India’s breath-analyzer utility market). These insights informed leadership on market opportunities, tender feasibility, and risk-reward scenarios.
Provided stock-cycle analysis to identify slow-moving products, predict shortages, and support proactive GTM planning with sales, supply chain, and marketing teams.
⭐ Strategic Impact
✨ Enabled smarter pricing and margin strategies through PriceFx analytics.
✨ Improved demand forecasting by analyzing stock cycles, replenishment patterns, and regional demand behavior.
✨ Strengthened tender success rates by using data-backed qualification checks, pricing intelligence, and competitor insights.
✨ Reduced stock bottlenecks by aligning supply chain, sales, and marketing on inventory trends.
✨ Supported GTM planning through detailed market intelligence reports (SWOT, PESTLE, pricing benchmarks, competitor mapping).
✨ Improved commercial alignment across marketing, sales, and operations through clear, actionable reporting.