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GTM Strategy & Product Launch Framework
GTM / Product Marketing
Built structured GTM frameworks and launch workflows that strengthened product positioning and accelerated sales growth across India and global markets.
⭐ Description
Designed and executed end-to-end go-to-market strategies for safety devices, mobile-led products, and global categories. Strengthened product messaging, improved e-commerce and marketplace placement, coordinated cross-functional launch activities, and supported international product rollouts.
Developed differentiated GTM pathways for multiple product types, enhanced digital discoverability, and enabled faster approval cycles across regulatory and institutional platforms.
⭐ Strategic Impact
✨ Improved marketplace and e-commerce footprint by driving product placement approvals on government procurement platforms like GeM and ensuring visibility for OEM products.
✨ Accelerated eligibility for India’s PLI scheme by coordinating documentation and approval workflows for “Made in India” products.
✨ Led clean-industry initiatives, including LinkedIn webinars and digital campaigns that improved awareness for environmental and safety innovations.
✨ Created a GTM War Room, bringing together business heads, product teams, strategy, and sales to collaborate on tenders, pricing, value messaging, and customer objections. Built battle cards and strategic playbooks for high-stakes deals.
✨ Launched a national “Free Safety Survey Program,” offering facility assessments, equipment recommendations, and professional-grade soft + hard-bound reports. Enhanced consultative selling and increased product adoption.
✨ Built an on-site experience center showcasing safety products for demonstrations, customer visits, and partner training—significantly improving conversion during sales cycles.