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Performance Dashboards & ROI Intelligence System
Analytics / Reporting
Built real-time, multi-layered dashboards that improved decision-making and increased conversion rates to 40%.
⭐ Description
Designed and developed a complete reporting ecosystem using Power BI, advanced Excel, and Dynamics 365 CRM dashboards to visualize KPIs across the entire revenue cycle. Dashboards were customized by product category, customer segment, and sector—including chemical, manufacturing, oil & gas, and fire safety—allowing teams to compare performance, profitability, and volume trends with precision.
Created integrated funnel reports showing lead velocity, channel effectiveness, campaign ROI, and conversion behavior. These insights helped uncover bottlenecks, highlight high-performing channels, and guide smarter budget allocation.
Also became Power BI certified, enabling the design of scalable dashboards with improved data models, automation, and actionable storytelling.
⭐ Strategic Impact
✨ Enhanced forecasting accuracy with real-time visibility into pipeline, leads, and campaign KPIs.
✨ Enabled targeted, data-backed campaigns that increased conversion rates to 40%.
✨ Provided clarity on sector-specific performance and profitability to refine GTM priorities.
✨ Built unified reporting formats that aligned sales, marketing, and leadership.
✨ Improved operational decision-making by linking CRM dashboards with Power BI for deeper insights.
✨ Strengthened cross-functional collaboration through consistent metrics and reporting structure.