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Multi-Channel Integrated Campaign Engine
Digital Marketing / Integrated Campaigns
Designed and executed multi-channel campaigns that strengthened brand visibility and improved lead quality across diverse industrial segments.
⭐ Description
Built and executed integrated campaigns across email, digital advertising, webinars, live events, and industry exhibitions. Tailored messaging and segmentation for verticals such as mining, fire & safety, chemical, manufacturing, and oil & gas. Coordinated closely with creative agencies to develop marcom assets, event materials, and digital collateral aligned with Dräger’s global brand standards.
Ensured every campaign lead was captured in Dynamics CRM with accurate tagging for follow-up and tracking. Monitored funnel progression and improved average conversion rates to ~35%. Supported both online initiatives and on-ground safety events, ensuring cohesive storytelling and consistent customer experience across touchpoints.
⭐ Strategic Impact
✨ Strengthened Dräger’s visibility across high-value industrial segments through coordinated digital and event marketing.
✨ Improved lead quality by tailoring messaging to sector-specific needs and product applications.
✨ Ensured 100% campaign-generated leads were captured in CRM, enabling seamless tracking and handoff to sales.
✨ Increased engagement and opportunity influence across multi-channel programs, contributing to a more predictable pipeline.
✨ Enhanced marcom readiness by collaborating with agencies to produce high-impact creative and event materials.