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Dermathon Campaign & Experiential Marketing Events
Experiential Marketing / Event Strategy
Created Kaya’s signature experiential event series that drove awareness, engagement, and high-intent leads.
⭐ Description
Conceptualized and executed the Dermathon campaign—an immersive experiential marketing series hosted across Kaya clinics nationwide. The initiative boosted brand visibility, generated a surge of qualified leads, and created a strong sense of community around skincare and wellness.
Worked closely with PR teams, creative agencies, and clinic leadership to amplify the campaign across digital and physical touchpoints. A key success factor was motivating and engaging clinic doctors, as Dermathon functioned as a competitive national challenge, encouraging practitioners to participate enthusiastically and deliver superior customer experiences.
✨ Produced high-intent lead flow through hands-on experiential events
✨ Coordinated with PR, creative, and cross-functional teams for maximum reach
✨ Strengthened local brand presence and clinic-level engagement
✨ Successfully motivated doctors nationwide to compete, perform, and elevate event energy