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CRM & Loyalty Journey Optimization
CRM / Loyalty / Customer Lifecycle
Improved customer journeys through upgraded CRM workflows, loyalty structures, and operational discipline.
⭐ Description
Redesigned end-to-end customer lifecycle processes using Kaya’s ManageMySpa system to improve follow-ups, documentation accuracy, and personalized care. Ensured every treatment, consultation, and recommendation was captured through tablet-based forms for better visibility. Oversaw inventory tracking, stock audits (internal & external), profitability checks, and regulatory compliance for skin-care services. Enhanced the loyalty ecosystem by promoting point tiers, educating clients, and driving cross-sell opportunities.
✨ Improved CRM visibility for counsellors & dermatologists
✨ Ensured accurate documentation through tablet-based digital forms
✨ Managed stock, audits, and profitability reporting for clinic compliance
✨ Strengthened loyalty program adoption and cross-selling effectiveness
✨ Enhanced retention through structured, value-driven journeys