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In-Clinic Merchandising & Brand Communication Strategy
Brand Experience / Visual Merchandising
Reinforced Kaya’s premium identity through elevated in-clinic communication and product visibility.
⭐ Description
Redesigned the clinic’s physical experience by transforming key touchpoints—treatment rooms, reception, waiting lounges, and retail shelves—into premium, educational, and conversion-focused spaces. Ensured all merchandising, signage, and communication adhered to Kaya’s brand guidelines, while maintaining a clean and aspirational aesthetic.
Standardized hoardings, placed pamphlets/offer cards at high-impact locations, and created structured product zones to guide customer discovery. Reinforced brand value with signature Kaya rituals (welcome drink, grooming protocol, service etiquette) and led training + retraining programs to ensure the team embodied Kaya’s premium standards.
✨ Strengthened premium ambiance across customer touchpoints
✨ Improved product visibility and cross-sell conversions
✨ Reinforced brand identity through cohesive communication
✨ Ensured compliance with merchandising/hoarding guidelines
✨ Elevated customer experience through grooming & service protocols