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Competitive Intelligence & Market Benchmarking
Competitive Strategy / Market Research / Growth Intelligence
Conducted competitive research and seasonal marketing benchmarking to evaluate promotional positioning, CRM communications, merchandising experiences, and growth opportunities across grocery and retail delivery platforms.
⭐ **Description**
Supported competitive intelligence initiatives within Uber Eats Grocery & Retail, reviewing publicly visible marketing activities and shopping experiences across delivery and ecommerce competitors, including DoorDash, Instacart, and other relevant retail platforms.
Analyzed competitor promotional messaging, discount positioning, seasonal campaign themes, featured product collections, and customer shopping journeys to identify differences in market positioning and consumer value propositions.
Reviewed observable CRM communication approaches, including promotional creative, message timing, calls to action, and seasonal campaign positioning.
Evaluated merchandising experiences through product categorization, assortment relevance, featured collections, landing-page navigation, and customer discovery journeys.
As part of Easter and spring campaign retrospective work, contributed competitive observations to discussions around promotional differentiation, seasonal assortment planning, and future campaign opportunities.
Connected competitor observations with internal campaign performance insights to support more informed recommendations rather than relying on competitor activity alone.
⭐ **Strategic Impact**
✨ Contributed competitive intelligence to seasonal campaign retrospective discussions.
✨ Strengthened understanding of promotional positioning across grocery and retail delivery competitors.
✨ Identified opportunities to improve seasonal merchandising relevance and product discovery.
✨ Supported comparisons of competitor messaging, offers, and customer shopping experiences.
✨ Helped inform recommendations around campaign differentiation and consumer engagement.
✨ Connected external market observations with internal performance analysis.
✨ Supported more informed seasonal campaign planning through structured competitive benchmarking.