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CRM & Lifecycle Marketing Automation
CRM Strategy / Lifecycle Marketing / Omnichannel Engagement
Supported personalized CRM campaigns across email, push notifications, and in-app channels, connecting audience segmentation, customer communications, and shopping experiences throughout the consumer journey.
⭐ **Description**
Supported the planning, configuration, and execution of CRM campaigns across Uber Eats Grocery & Retail, focusing on relevant customer communications for seasonal shopping occasions, promotional offers, and retail product discovery.
Worked with audience segmentation, campaign tagging, cohort configurations, creative development, HTML/CSS, and Figma-based design workflows to support targeted email, push notification, interstitial, and in-app billboard experiences.
Coordinated campaign messaging with curated landing pages and product collections, ensuring that promotional communications connected customers to appropriate shopping destinations through validated deep links.
Conducted end-to-end CRM quality assurance covering creative rendering, audience eligibility, promotional messaging, campaign links, deployment configurations, and localized content.
For Valentine's Day, supported gifting-focused CRM communications connecting customers with curated flowers, chocolates, and celebration essentials across relevant shopping destinations.
⭐ **Strategic Impact**
✨ Supported coordinated CRM execution across email, push notifications, interstitials, and in-app billboards.
✨ Strengthened alignment between customer communications, audience targeting, and retail shopping destinations.
✨ Improved campaign readiness through structured creative, targeting, and deep-link validation.
✨ Supported differentiated promotional experiences for eligible customer segments.
✨ Enabled more relevant seasonal communications through audience segmentation and occasion-based messaging.
✨ Reduced the risk of inconsistent customer experiences across campaign channels.
✨ Contributed to repeatable CRM workflows supporting multi-market campaign execution.