Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Customer Segmentation, Cohort Management & Personalization
Audience Strategy / CRM Segmentation / Personalized Marketing
Supported targeted CRM campaigns through audience cohort management, customer eligibility validation, personalized content configurations, and segmentation quality assurance.
⭐ **Description**
Worked with audience targeting and segmentation workflows to support more relevant customer communications across Uber Eats Grocery & Retail seasonal campaigns.
Supported cohort creation and submission using Bullseye and SQL-based workflows, aligning audience definitions with campaign objectives, membership status, and promotional eligibility requirements.
Configured and validated campaign audience tags, personalized content treatments, and differentiated experiences for member and non-member customer groups.
Conducted targeting quality assurance across CRM placements to identify inconsistencies between intended audiences and configured campaign experiences.
During Labour Day campaign preparation, identified an audience-targeting discrepancy in an in-app billboard configuration and coordinated the required correction with relevant stakeholders.
Collaborated with CRM, merchandising, and operations teams to ensure that campaign communications, offers, and shopping destinations aligned with audience requirements.
⭐ **Strategic Impact**
✨ Strengthened audience targeting accuracy across seasonal CRM campaigns.
✨ Supported differentiated promotional experiences for member and non-member audiences.
✨ Identified and escalated targeting discrepancies before campaign activation.
✨ Improved alignment between audience eligibility, promotional messaging, and landing-page experiences.
✨ Supported personalized marketing configurations across CRM placements.
✨ Reduced the risk of unintended audience exposure through systematic validation.
✨ Contributed to more reliable cohort-based campaign execution.