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Ecommerce Landing-Page Optimization & Digital Merchandising
Ecommerce Growth / Digital Merchandising / Customer Experience
Developed and optimized seasonal shopping destinations, curated product collections, and merchandising experiences to connect customer intent with relevant grocery and retail products
⭐ **Description**
Built, configured, and quality-checked seasonal landing pages and curated product collections for Uber Eats Grocery & Retail campaigns across the United States and Canada.
Worked with merchandising tools including Rosetta to organize shopping experiences around seasonal occasions such as Back-to-School, Valentine's Day, Easter, FIFA World Cup, and Halloween.
Curated collections across grocery essentials, snacks, beverages, gifting, household products, decorations, and seasonal retail categories. Evaluated merchant relevance, product assortment, collection composition, and priority SKUs to improve the usefulness of shopping destinations.
Supported landing-page configurations involving navigation, visual placements, search functionality, promotional content, and deep links.
For Back-to-School, supported experimental shopping experiences incorporating curated school supplies, lunch essentials, and everyday retail products.
Conducted web and app quality assurance to validate product relevance, navigation, campaign links, and localized shopping experiences.
⭐ **Strategic Impact**
✨ Supported approximately 60 curated collections across reported Q3 marketing initiatives.
✨ Contributed to merchandising activity covering approximately 400K stores.
✨ Strengthened occasion-based product discovery across grocery and retail categories.
✨ Improved alignment between promotional messaging and relevant shopping destinations.
✨ Supported more consistent landing-page navigation and merchandising quality.
✨ Helped identify assortment gaps and product relevance issues before campaign launch.
✨ Contributed to scalable seasonal merchandising operations across US and Canadian markets.