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End-to-End Seasonal Growth Campaign Management
Growth Marketing / Integrated Campaign Strategy
Executed integrated seasonal growth campaigns across Uber Eats Grocery & Retail in the United States and Canada, connecting campaign planning, promotional strategy, CRM activation, digital merchandising, and performance analytics.
⭐ **Description**
Managed and supported end-to-end marketing workflows for major seasonal and cultural shopping occasions, including Valentine's Day, Easter, Mother's Day, Father's Day, Canada Day, Fourth of July, FIFA World Cup, Back-to-School, Labour Day, and Halloween.
Coordinated campaign planning, promotional forecasting, merchant participation, landing-page development, audience configurations, CRM placements, quality assurance, and deployment readiness. Aligned customer communications across email, push notifications, interstitials, and in-app billboards with relevant product collections and seasonal shopping experiences.
Worked cross-functionally with creative, CRM, merchandising, analytics, localization, and operations teams to manage campaign dependencies, resolve launch blockers, and maintain consistent customer experiences across markets.
Reviewed post-campaign performance through impressions, engagement, conversion-related metrics, transactions, and category-level trends to support retrospective analysis and future campaign optimization.
⭐ **Strategic Impact**
✨ Supported 10+ monthly growth campaigns across Grocery & Retail initiatives.
✨ Contributed to the execution of approximately 60 curated collections covering 400K stores during reported Q3 activity.
✨ Supported campaigns generating 12.39M impressions, 59.9K taps, 5.5K add-to-cart actions, and 1.5K orders across reported Q3 initiatives.
✨ Strengthened coordination between campaign planning, CRM activation, merchandising, and performance reporting.
✨ Improved launch readiness through structured campaign validation and cross-functional issue resolution.
✨ Supported scalable seasonal marketing execution across the United States and Canada.
✨ Connected campaign performance insights with recommendations for future growth initiatives.