Promotional Strategy, Budgeting & Forecasting

⭐ **Description**

Worked on the operational and financial planning components of seasonal Grocery & Retail promotions, supporting the alignment of campaign objectives, promotional incentives, merchant participation, and customer-facing communications.

Prepared and updated promotional forecasts, supported budget-versus-actual monitoring, and coordinated offer-readiness requirements across seasonal campaigns.

Validated promotional eligibility, campaign windows, merchant exclusions, redemption conditions, and consumer-facing terms to ensure that configured offers matched approved campaign requirements.

For Labour Day, supported cookout-themed promotional initiatives involving eligible customer audiences, merchant exclusions, offer validation, and coordinated CRM deployment.

Contributed forecasting inputs for holiday and New Year's campaigns, helping maintain visibility into upcoming promotional requirements and campaign planning assumptions.

Collaborated with CRM, merchandising, analytics, and operations stakeholders to resolve promotional configuration issues before launch.

⭐ **Strategic Impact**

✨ Supported financial planning and forecasting across multiple seasonal retail campaigns.

✨ Strengthened alignment between promotional budgets, offer configurations, and customer communications.

✨ Improved visibility into planned versus actual promotional activity.

✨ Supported accurate customer eligibility and promotional redemption configurations.

✨ Reduced the risk of offer inconsistencies through structured pre-launch validation.

✨ Helped coordinate merchant-funded and Uber-funded promotional initiatives.

✨ Contributed to more disciplined and scalable promotional campaign operations.