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Scalable Marketing Operations & Cross-Functional Campaign Delivery
Marketing Operations / Program Management / Stakeholder Coordination
Coordinated recurring marketing campaigns across multiple teams, channels, and markets through structured planning, operational workflows, quality assurance, and launch management.
⭐ **Description**
Supported the execution of concurrent Grocery & Retail marketing initiatives across the United States and Canada, coordinating deliverables and dependencies across campaign planning, creative development, CRM configuration, merchandising, localization, deployment, and reporting.
Worked with cross-functional stakeholders to track campaign requirements, manage approvals, resolve launch blockers, and maintain visibility into deployment readiness.
Used project-management and marketing operations workflows to organize campaign tasks, document configuration requirements, and support timely completion of deliverables.
Conducted quality assurance across landing pages, product collections, promotional configurations, audience targeting, deep links, and CRM placements.
Investigated publishing issues, translation dependencies, campaign configuration mismatches, and customer-facing experience inconsistencies, coordinating corrective actions with relevant teams.
Supported campaign retrospectives and documentation to capture operational learnings and inform future campaign execution.
⭐ **Strategic Impact**
✨ Supported coordinated execution of 10+ monthly growth campaigns.
✨ Strengthened collaboration across CRM, creative, analytics, merchandising, localization, and operations teams.
✨ Improved campaign readiness through structured validation and issue escalation.
✨ Supported consistent execution standards across US and Canadian markets.
✨ Reduced operational risk by identifying configuration and publishing issues before launch.
✨ Improved visibility into campaign dependencies, approvals, and outstanding requirements.
✨ Contributed to repeatable marketing operations processes supporting seasonal campaign scale.