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US & Canada Campaign Localization & Market Execution
International Marketing / Localization / Cross-Market Campaign Strategy
Coordinated localized growth campaigns across the United States and Canada, aligning market-specific messaging, merchandising, promotional eligibility, and customer experiences.
⭐ **Description**
Supported integrated marketing execution across US and Canadian markets, adapting seasonal campaigns to regional shopping occasions, merchant availability, language requirements, and promotional conditions.
Worked on Canada Day and Fourth of July campaigns, coordinating localized landing pages, seasonal product collections, CRM placements, promotional configurations, and campaign quality assurance.
Supported French-Canadian translation workflows, validating localized promotional copy, campaign headlines, terms and conditions, and customer-facing content.
Coordinated market-specific merchant selections, exclusion requirements, audience configurations, and promotional messaging to maintain consistency between campaign strategy and local execution.
Reviewed campaign engagement across the two markets to support retrospective analysis and understand differences in seasonal consumer response.
The Canada Day and Fourth of July campaigns generated reported landing-page performance of 258K impressions at 1.0% CTR in the US and 86K impressions at 1.2% CTR in Canada.
⭐ **Strategic Impact**
✨ Supported campaigns generating 344K combined landing-page impressions across the United States and Canada.
✨ Contributed to reported landing-page CTRs of 1.0% in the US and 1.2% in Canada.
✨ Supported 13 finalized seasonal collections across the analyzed summer campaigns.
✨ Strengthened alignment between global campaign objectives and local market requirements.
✨ Supported French-Canadian localization and regional promotional accuracy.
✨ Improved consistency across localized landing pages, CRM placements, and merchandising.
✨ Contributed to cross-market performance analysis and future campaign recommendations.