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South India Market Expansion & Portfolio Growth
Growth Strategy / Regional Marketing
Expanded South India operations across 25+ products, unlocking new regions, new sectors, and profitable growth.
⭐ Description
Led end-to-end sales and marketing execution across South India for a diversified portfolio of 25+ APIs and intermediates. While Hyderabad contributed the largest share of business, successfully expanded operations into Karnataka, Goa, and surrounding regions—adding new customers, new sectors, and new product opportunities.
Introduced additional SKUs to deepen regional penetration and conducted targeted seminars, technical sessions, and on-ground marketing programs to strengthen client relationships. Beyond core pharma markets, identified and developed new high-potential sectors such as tanneries and specialty chemical units.
Drove a major growth initiative around cyanide and cyanide-based intermediates after the company's production capability scaled—establishing new customers and expanding share in this niche segment.
Achieved 95% target attainment with 22% margins, while new region development contributed 11% of the total business, significantly strengthening the unit’s revenue mix.
✨ Developed region-specific GTM strategies for Hyderabad, Karnataka, Goa, and emerging clusters.
✨ Expanded customer base across pharma, tanneries, and specialty chemical sectors.
✨ Added new products to the portfolio to unlock cross-selling and regional penetration.
✨ Ran regional seminars and client engagement programs to improve visibility and trust.
✨ Successfully built early-stage demand for cyanide and related intermediates across key hubs.
✨ Achieved disciplined collections and operational efficiency across all territories.