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New Molecule Launch & Market Entry Program
Product Marketing / Market Research
Researched and launched new pharma molecules, enabling revenue expansion and stronger pipeline decisions.
⭐ Description
Led an in-depth market and technical research program for nine anti-retroviral (ARV) intermediates—studying their chemistry, lifecycle stage, demand patterns, and global competitive landscape. Conducted detailed molecule profiling using tools like SciFinder to understand synthesis routes, reaction yields, patents, and feasibility for UPL’s backward and forward integration capabilities.
Mapped raw material requirements, global and India-specific demand trends, and conducted price benchmarking using ROW2 and export–import datasets. Evaluated customer ecosystems, therapeutic use cases, and long-term molecule viability based on lifecycle and regulatory environments.
Developed a comprehensive commercial and technical report that recommended three high-potential molecules for launch—identifying key global customers and outlining a structured market entry roadmap.
✨ Clarified demand outlooks across major geographies and therapeutic segments.
✨ Analyzed synthesis feasibility, raw material availability, and integration opportunities for UPL’s capacities.
✨ Conducted pricing, capacity, and competitor benchmarking to validate business potential.
✨ Identified key global buyers and created a revenue projection model.
✨ Delivered a launch roadmap and lifecycle strategy that contributed to a 10% uplift in business unit revenue.