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Market Intelligence & Competitor Insights Engine
Market Research / Competitive Strategy
Built a comprehensive research engine that shaped product selection, pricing, and long-term strategic decisions.
⭐ Description
Developed a robust market intelligence system producing 30+ high-impact research reports covering molecule demand cycles, synthesis routes, regulatory frameworks, manufacturer benchmarking, and global competition. This intelligence became the backbone for product strategy, enabling UPL to make confident, data-backed launch decisions.
Conducted deep research using SciFinder, ROW2, import–export databases, and industry publications—often reading hundreds of pages daily from sources like KPMG, CII, and global pharma market reports. Analyzed cost structures, upstream and downstream integration, raw material availability, and global price movements.
Played a key role in PLI (Production-Linked Incentive) Scheme assessments—studying eligibility criteria, tax incentives for “Made in India” products, SEZ advantages (especially in the Hyderabad pharma zone), and strategic fit for UPL’s portfolio. These insights influenced investment considerations and product prioritization.
✨ Produced detailed intelligence on molecule viability, demand cycles, and global supply patterns.
✨ Benchmarked competition, manufacturing capabilities, synthesis feasibility, and pricing structures.
✨ Informed product pipeline decisions that contributed to a 10% increase in business revenue.
✨ Evaluated PLI opportunities and tax benefits to strengthen long-term “Make in India” strategy.
✨ Provided strategic recommendations on which molecules to launch, scale, or deprioritize.