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COVID-Era GTM & Demand Stabilization Strategy
GTM / Crisis Marketing
Ensured business continuity and life-saving supply stability during the pandemic.
⭐ Description
Led end-to-end GTM and demand stabilization programs during one of the most volatile periods in global supply chain history. Both pharma and agro were classified as essential industries during COVID, making uninterrupted supply of key intermediates critical for national and global health systems.
Conducted rapid research on high-demand intermediates required for Hydroxychloroquine, Remdesivir, and other COVID-related formulations, enabling fast turnaround for production planning. Coordinated across supply chain, plants, logistics partners, and government authorities to ensure seamless interstate movement despite strict lockdowns and documentation hurdles.
Pivoted strategies multiple times as imports stalled, raw material availability shifted, and global volatility affected demand. Despite these challenges, delivered 107% of annual targets at 23% margin, ensuring not just business success—but also supporting life-saving treatment availability across markets.
✨ Prioritized critical COVID-related molecules and high-need customers.
✨ Collaborated with supply chain, plant heads, transporters, and bureaucratic offices to keep shipments moving across states.
✨ Maintained supply continuity that directly contributed to essential medicine availability.
✨ Achieved over-target performance while stabilizing demand in an unpredictable market.