CATKing — Education & Performance Marketing

Content, lead funnels, social communication, and early foundation in growth marketing.

🔥 About CATKing

CATKing Educare is a leading education and test-prep brand known for its high-impact coaching programs for MBA entrance exams like CAT, NMAT, SNAP, XAT, and more. The company blends structured academic content, digital learning tools, and strategic mentorship to help thousands of aspirants achieve top B-school admissions each year.

With a strong digital presence, student community, and innovative content ecosystem, CATKing has built a reputation for learning excellence, personalized guidance, and scalable online education.

🔥 My Role at CATKing

At CATKing, I worked across digital marketing, content strategy, brand development, and operational enablement during an intensive internship that supported high-growth online programs.

I executed SEO and social media marketing strategies across platforms like Facebook, Instagram, Quora, YouTube, and LinkedIn—boosting traffic by 25% and improving content discoverability. I drafted the CATKing Brand Manual, contributed to website content, and streamlined ERP training and implementation, which helped improve operational efficiency and contributed to a 30% revenue uplift.

I also managed a virtual team of 100+ digital marketing interns, driving execution, quality tracking, and project output. Additionally, I developed academic bridge-course content and voice-over modules across six subjects, supporting CATKing’s learning ecosystem.

My work enhanced brand visibility, strengthened digital channels, and supported large-scale student engagement initiatives—helping CATKing grow both its community impact and digital footprint.