Draeger — Omnichannel CRM & GTM

Lead journeys, campaign orchestration, analytics, and sales enablement.

🔥 About Dräger

Dräger is a global leader in medical and safety technology, trusted by hospitals, emergency responders, industrial facilities, and public institutions in more than 190 countries. Their portfolio spans life-saving devices such as ventilators, gas detection systems, personal protection equipment, and advanced monitoring technologies.

In India, Dräger plays a critical role in supporting healthcare systems, industrial safety operations, and high-stakes environments where precision, reliability, and compliance are essential. The company combines German engineering with global-standard safety innovation—making it one of the most respected brands in the med-tech industry.

🔥 My Role at Dräger

As a Marketing Support Analyst, I operated at the intersection of CRM, analytics, GTM, and campaign execution, supporting both India and global business clusters. My role focused on building the systems, insights, and processes needed to scale marketing impact across product portfolios and channels.

I worked across:

✨CRM transformation using Dynamics 365

✨Performance analytics and Power BI dashboards

✨Integrated campaign execution (email, digital, and event-led)

✨GTM strategy and product launches

✨Channel partner enablement

✨Tender, pricing, and stock intelligence

I collaborated with cross-functional teams—sales, global marketing, product managers, channel partners, and analytics stakeholders—to strengthen regional go-to-market execution and support commercial decision-making.

My contributions helped improve marketing efficiency, strengthen lead pipelines, enhance reporting accuracy, and drive growth across key product categories. The result was a more connected, insight-driven, and scalable marketing engine that supported Dräger’s mission of protecting, supporting, and saving lives.