Accenture (Meta) — Paid Social & Scaled Insights

Campaign strategy, optimization, and data-driven insights across brands.

🔷 About Accenture

Accenture is a global consulting and technology firm known for helping businesses transform through strategy, digital innovation, and advanced analytics. Through its partnership with Meta, Accenture supports advertisers in strengthening their digital presence, optimizing paid campaigns, and navigating the evolving landscape of social performance marketing.
The Meta Marketing Expert program enables SMBs and mid-market companies to access high-impact strategic guidance, platform best practices, and data-driven campaign optimization to accelerate growth.

🔷 My Role at Accenture

At Accenture, I consulted SMB advertisers across industries on Meta best practices—guiding them on campaign strategy, mobile-first optimization, creative direction, segmentation, and measurement frameworks. I conducted end-to-end performance audits, redesigned campaign structures, and implemented mobile-led strategies that improved ROI and strengthened signal quality.

I also led 15+ education workshops to simplify platform usage, creative testing, Advantage+ adoption, and attribution models for clients. My work included building performance reports, identifying growth levers, and providing insights that shaped long-term advertising strategies.

Through cross-functional collaboration and structured recommendations, I helped brands improve campaign efficiency, scale their digital presence, and achieve measurable performance outcomes on Meta platforms.