Uber Eats — Growth Marketing, CRM & Retail Strategy

Integrated growth campaigns, lifecycle marketing, digital merchandising, and data-driven optimization across the United States and Canada.

🔷 About Uber Eats

Uber Eats is a global delivery platform connecting consumers with restaurants, grocery stores, retailers, and everyday essentials. Beyond food delivery, its Grocery & Retail business enables consumers to discover and purchase products across categories including groceries, convenience, beauty, electronics, gifting, and household essentials.

Operating in a highly competitive digital commerce landscape, Uber Eats leverages personalized marketing, CRM, promotional strategies, and data-driven merchandising to drive customer engagement, conversion, and repeat purchases.

🔷 My Role at Uber Eats

At Uber Eats, I worked within the Grocery & Retail Growth Marketing team, supporting integrated marketing campaigns across the United States and Canada. My responsibilities spanned end-to-end campaign execution, CRM and lifecycle marketing, digital merchandising, promotional strategy, budgeting, forecasting, and performance analytics.

I managed and supported 10+ monthly growth campaigns across major seasonal and cultural moments, including Valentine's Day, Easter, Mother's Day, Father's Day, Canada Day, Fourth of July, Back-to-School, Labour Day, and Halloween. I developed curated product collections, optimized landing-page experiences, and coordinated omnichannel communications across email, push notifications, interstitials, and in-app placements.

My work involved audience segmentation, CRM campaign configuration, A/B testing, deep-link validation, promotional offer management, and customer journey optimization. Using SQL, Tableau, and internal marketing platforms, I analyzed campaign performance, customer engagement, conversion trends, and category-level insights to inform targeting, merchandising, and campaign recommendations.

I also supported competitive intelligence, merchant-funded and Uber-funded promotional initiatives, campaign forecasting, and cross-market localization. Collaborating with CRM, analytics, creative, merchandising, and operations teams, I helped deliver scalable marketing experiences while maintaining campaign accuracy and operational efficiency.

Across reported Q3 initiatives, the team supported approximately 60 curated collections covering 400K stores, generating 12.39M impressions, 59.9K taps, and 1.5K orders. My contributions focused on connecting strategic planning, campaign execution, experimentation, and performance insights to support sustainable Grocery & Retail growth.

Featured Projects

Integrated Seasonal Growth Campaigns & Digital Merchandising

CRM & Lifecycle Marketing Optimization

A/B Testing & Conversion Rate Optimization

Customer Segmentation & Personalized Marketing

SQL-Driven Marketing Analytics & Performance Insights

Competitive Intelligence & Market Benchmarking